Black FRIDAY SALE 2023
promo campaign for Secret Escapes
Role: Marketing graphic designer.
Project goal: Design concept for annual summer sale and execution of all visual assets.
Territories: for 7 countries - United Kingdom, Germany, Austria, Switzerland, Italy Sweden and Netherlands.
Task:
- to come up with a style and aesthetic.
- to create a Black Friday sale logo in different languages for different territories.
- to find or create the best outstanding image.
- to perform all the banners (about 400 assets).
- to manage all the activities after, as a goalkeeper of the project.
- to sale the biggest part of the hotel offers throughout the main Secret Escapes website.
- to attract the consumers attention, impress the clients to action, engage the audience, make great exposure and sale as much as possible hotels offers!
Location: Main home page of Secret Escapes website
United Kingdom:
Germany, Austria, Switzerland:
SWEDEN:
NETHERLANDS:
ITALY:
Location: Email newsletter
United Kingdom:
Germany, Austria, Switzerland:
SWEDEN:
Netherlands:
ITALY:
Location: Incremental email newsletter
United Kingdom:
Germany, Austria, Switzerland:
SWEDEn:
Netherlands:
ITALY:
Location: Email newsletter
United Kingdom, Germany/Austria/Switzerland, Sweden, Netherlands and Italy
Location: Onside (on SE website) and outside (paid marketing)
United Kingdom:
Banners: RTB House & Criteo Banners
Germany, Austria, Switzerland:
Banners: RTB House & Criteo Banners
SWEDEN:
Banners: Onside (on SE website) and outside (paid marketing)
NETHERLANDS:
Banners: Onside (on SE website) and outside (paid marketing)
ITALY:
Banners: Onside (on SE website) and outside (paid marketing)
Banners: Social media for 7 territories.
United Kingdom, Germany/Austria/Switzerland, Sweden, Netherlands and Italy
Instagram stories and posts:
LinkedIn: Social banner
Summary: About 400 banners were made for this 2023 campaign for the different territories - United Kingdom, Germany/Austria/Switzerland, Sweden, Netherlands and Italy.
Tool: The main application for creation of the all assets was Figma, Adobe Illustrator, Adobe Photoshop
Different platforms:
- Main page of Secret Escapes website with the big amount of the offers
- Email & Newsletters
- Paid Marketing advertising
- Social Media
Outcome: Significant outcome!
The profit result was higher that business target for this promo campaign!
Thanks for your attention!
I'm appreciate that.
Arkadiy Kolomeytsev
Designer
https://dalicam.com/
